Web Store Scores With One-Item-Only Sales
Woot.com takes an unusual approach in the crowded field of Internet retailing. It sells just one item each weekday, starting at midnight local time in suburban Dallas, where the company is based, until it sells out.
Woot — short for "Wow! Loot!" — doesn't tell its shoppers how many watches, laptops or hot-tub phones it has. It just sells what it has in stock, and when the item is gone, sometimes within hours, that's it — there are no rain checks, nothing else to buy. Shoppers have to wait until midnight for the next offering.
The site has developed a fanatical following.
Each weekday at midnight, self-described "gadget geek" Dan Paddock is poised in front of his computer on his favorite Web site, looking for bargains too good to pass up.
Paddock has bought a printer, a cordless phone and other items on the site, Woot.com. His all-time best deal was a $7.99 Woot T-shirt that arrived with a surprise — a free wireless keyboard and mouse.
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